Stop Committing
Unvalidated Code.
Dev cycles are your scarcest resource. Preta decouples hypothesis validation from your CI/CD pipeline, ensuring you never merge features that fail to perform.
Minimise cycle time
Compress validation loops from sprints to hours. Replace static requirements with ephemeral, interactive prototypes that generate real user signal before backend implementation begins.
Production-grade isolation.
All experiments run in a sandboxed overlay. Failed hypotheses never pollute your main branch or touch your core codebase, guaranteeing zero accrued technical debt.
Deterministic decision making.
Eliminate subjective consensus. Align Engineering, Product, and Design with binary telemetry and statistically significant engagement metrics, not "gut feelings."
The reality gap
Most teams think they are agile. The reality is they are just building waterfalls in shorter sprints. Bridge the gap between output and outcome.
Velocity
Stuck in the backlog. Waiting for next release.
Risk
High Risk. Coding backend logic for a hunch.
Insight
Data silos. guessing why users churned.
Ship experiments without fear
Connect
Sync your stack.
Integrate your existing repo and design files. Preta maps your UI components instantly.
Experiment
Create & validate.
Spin up a lightweight variant of your feature. Target specific user personas with a few clicks.
Analyze
Track progress.
Real-time metrics on how your experiments are performing. Data that helps you move faster.
Built for the whole product team
Speed to light
Stop waiting for engineering resources. Test your hypotheses independently and bring data-backed specs to the next sprint planning.
Zero technical debt
Total governance
Validation With Zero Risk.
Select any element, inject a real CTA, and measure intent — without writing code or risking production.
Precision persona targeting
Run dozens of tests simultaneously by isolating traffic based on complex attributes (e.g., account balance, location, or past behaviour) without overlapping.
Fatigue management
Global session caps ensure no unique user is exposed to more than three active optimisations at once.
Multi-armed bandit (MAB) engine
Our machine learning algorithm evaluates variations in real-time, automatically shifting traffic to the winning feature to maximize conversion while the test is still running.
Audit logs
WORM (Write Once, Read Many) storage where every pixel change is legally logged.
Scale your experimentation program.
Need custom pricing?
Whether you're a startup validating your first MVP or an enterprise running 1,000 concurrent tests, we have a plan that fits. Let's build a custom package for you.